China In Context
China In Context is a fortnightly podcast by the SOAS China Institute (School of Oriental and African Studies, University of London) which offers expert analysis on the politics, economy, society, culture and history of China, Hong Kong, Macau and Taiwan. It features interviews with leading academics, researchers, journalists and other China-specialists from around the world.
China In Context
Can China match America's soft power?
China is conducting a sustained global campaign to promote its interests. In some cases, it tries to win support by investing in the infrastructure of other countries. It also makes a concerted effort to persuade people to think positively about China by sending upbeat messages through the media. This approach is sometimes termed “soft power” and it is distinctly different from the sharp power of the military. In this podcast, Professor Steve Tsang, Director of the SOAS China Institute, explains what Xi Jinping is aiming to achieve. The guest presenter is Dr Zuri Lintesky, Research Associate at the Eurasia Group Foundation in Washington DC.
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The views and opinions expressed on this podcast are those of the speakers and are not necessarily those of the SOAS China Institute.
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SOAS China Institute (SCI)
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Music credit: Sappheiros / CC BY 3.0
